2014年2月25日星期二

How to Create a Daily Deals Business

Daily deal websites like Groupon.com introduced a new e-commerce business model to the online trading. Looking at the span of Groupon, where it server over 200 cities across US and over 150 cities in UK and Asia, daily deal websites seems to be a hot trend. There are thousands of daily deal websites live on the internet these days where a daily trade of millions are taking place. People always prefer to lead a better life in an economic way. The daily deal websites offer them products and services at amazing discount rates. The wide spread recognition of daily deal websites during recession periods (2008-2009) has led both small and large scale manufacturers to invest in the daily deal websites.

All these daily deal websites harnesses the power of group purchasing. More the number of buyers, higher the profit generated, which in turn enables the manufacturers to present discounted rates for their products and services. Any merchandise can be set up for a deal on the website. The deals would be live only for a confined amount of time. Also a minimal and maximum threshold value for the number of deals that can be sold will also be determined. The website members would receive alerts via email, postal mail or instant messages about a deal going live. Consumers can log into the website to purchase the discount coupons which can be redeemed directly at the store or in the store website. The deal expires on the end of the confined time frame or if the maximum thresholds of the deals are met. This ensures a balance of supply for the merchants.

As the online business trend shifter towards this e-commerce business model, custom scripts were introduced to the market with which you can easily build up a daily deal website. Daily deal websites work on several complicated activities and transactions. Therefore creating a daily deal websites is not that simple. However the custom scripts available in the industry have reduced the hassles involved. These open source scripts allow you to set up your own daily deals networks easier and faster. You can build platforms similar to Groupon and LivingSocial and so forth. Daily deals websites are seen as a means of advertising rather than a means of profit. Of course they generate fair revenue out of the huge demand for products in a single day, and the exposure received is immense.

The open source scripts available in the market to build such daily deals websites will help you build the daily deals sites with all the required features in a quicker way. Such a website building tool will help you build an ample and centrally manageable daily deal websites. The scripts are usually stable with different platforms and reliable in terms of security of transactions. And since the code is open source, scripts can be customized according to your requirements. The tools involved are very much user friendly and the providers usually offers support for their product as well. With different licenses you can install the service in different domains as well. Most scripts make use of GD graphics library used in PHP to manage the images to be used within the website. And almost every domain support GD by default. To ensure smooth run of the website globally, these scripts are characterized to support multiple and most popular payment gateways including PayPal.

Such websites can be usually installed on regular hosting accounts eliminating the need for a dedicated hosting server. And thus further reduces the cost involved in infrastructure maintenance and administration.
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